312%
312% more organic enquiries in eleven months.
Granny flat builder, NSW. Website, SEO, Google Ads.
Where it started
A NSW granny flat builder with a one-page site that loaded in nine seconds, no spot in the Google Maps pack, and a Google Ads account burning budget on the word “granny”.
Eleven months, in numbers.
Measured from the month we started to month eleven.
4.1×
Return on ad spend
14
Suburbs in the Maps top 3
49
Enquiries a month, up from 12
Where it started
Granny Flats X came to us with a one-page website that took nine seconds to load. They didn’t show up in the Google Maps pack for any suburb they built in. Their Google Ads were paying for clicks on the single word “granny”, which brought in the wrong people at the wrong price.
Like every client, it started with the free audit. The audit found all three problems before a single invoice was raised.
The builds we were selling
Real Granny Flats X designs. Every ad, page and post was built around builds like these, never stock photos.
The website we built
Built by hand in WordPress. Fast, easy to filter, and a clear next step on every page.
Rebuilt the website
Replaced the one-page site with a fast 7-page site, built by hand.
Month 1 to 2
Rebuilt the Google Business Profile
Set the profile up properly so Google could show the business in the map pack.
Month 1
Restructured the Google Ads
Rebuilt the campaigns and added negative keywords, so the budget stopped paying for the wrong searches.
Month 1
Review requests at job completion
Every finished job now asks the client for a Google review, automatically.
Month 3
Design and floor plan pages
A page for every design and floor plan people search for.
Month 3 to 5
Suburb pages, real projects only
Suburb pages built around real finished projects. No filler pages.
Month 4 to 8
Council approval guides
A set of guides answering the council approval questions buyers ask.
Month 6 to 11
AI search work
Made the site easy for ChatGPT and Google’s AI answers to quote and cite.
Month 7 onwards
What changed
Organic enquiries grew from about 12 a month to 49. The business reached the Google Maps top three across 14 suburbs. The return on ad spend settled at 4.1× once the negative keyword list matured. By month seven, Google’s AI Overviews were citing the site for council approval questions, traffic the business had never competed for.
One hexagon is one enquiry.
What it cost, in full
Every case study we publish states the price. If an agency won’t tell you what a result cost, the result isn’t a benchmark.
$2,429
A month in fees
Website, SEO, Google Ads management and hosting, all in.
$6,400
A month in ad spend, on average
Paid straight to Google by the client. It never appeared on our invoice.
- Setup fees $0
- The audit that started it Free
About this case study
Why do you publish what the client paid?
Because a result without a price isn’t a benchmark. It’s an advertisement. If you can’t see what it cost, you can’t judge whether it was worth it.
Are these results typical?
No result is typical. Markets, competition and starting points all differ. We publish them so you can check any proposal, including ours, against something real.
How did it start?
With the same free audit you can book today. It found the problems before a single invoice was raised.
You could be next.
This started with a free audit. Yours is a few questions away, and you keep the written plan whether you hire us or not.