Patients search the problem
People type “heel pain” or “ingrown toenail” long before they type “podiatrist”. Pages built around those problems meet them earlier.
Marketing for podiatry clinics that patients find when their feet hurt.
Won on trust and booking. Patients choose who they believe, then book who makes it easy.
The short answer
Podiatry clinics see patients for heel pain, nail problems, sports injuries and ongoing foot care. We run SEO, Google/Meta ads and websites that help local people find you for the problems they search, written to health advertising rules, with clear funding information and easy booking.
What makes podiatrists different
The same playbook doesn’t work for every industry. Here’s what we plan around for yours.
Funding is confusing
Patients may come through a GP plan, a health fund, DVA or the NDIS. Clear, accurate pages on how each one works save your front desk time and help people book.
No testimonials, no promises
Podiatry falls under the national health advertising rules. We build trust with qualifications, clear service information and clinic photos instead of patient stories.
How we help podiatrists
One team, one plan, every channel pointed at the same goal.
SEOPages for each foot problem and service, podiatrist profiles and a Google profile that ranks in your suburbs.Google/Meta adsAds for nail surgery, orthotics and sports podiatry, written to health advertising rules.WebsitesA clear site with online booking, funding information and a page for each service you offer.
How we work, start to finish
One team runs every step, so nothing gets lost between an ads agency, a web developer and an SEO freelancer.
Free audit
We check your ads, website, Google profile and the competitors in your suburbs.
A written plan, yours to keep
Plan
We agree the work you want more of, the areas you serve and a monthly budget.
One page, plain English
Build
Ads, landing pages, call tracking and your CRM, built and tested before anything goes live.
Everything set up in your name
Launch
Your campaigns go live, usually within 7 business days of getting your logins.
A go-live checklist, signed off
Improve
Every week we cut wasted spend, test new ads and tune the pages that bring calls.
Changes logged every week
Report
Once a month: calls, leads, bookings and cost per lead, in plain English.
A monthly report and a call
Straight answers
Can you explain Medicare and NDIS funding on our site?
Yes. We explain each option in plain, factual terms and check it with you. We avoid anything that reads as a promise of cover or an inducement.
Can you market to aged care homes and GPs?
Yes. Referral partners get their own pages and simple steps on how to refer, alongside your marketing to local patients.
Can we show before and after photos of treatment?
Health advertising rules make before and after images very risky, because they can create unreasonable expectations. We leave them out and use clinic, team and equipment photos instead.
Get your free audit
A person checks your ads, website, Google profile and competitors, then sends you a written plan. Free, and yours to keep whether you hire us or not.