Two businesses in one
Eye care is a regulated health service. Frames and lenses are retail. Each side has its own rules, so we keep clinical claims careful and product offers clear and accurate.
Marketing for optometrists that books the eye test and earns the return visit.
Won on trust and booking. Patients choose who they believe, then book who makes it easy.
The short answer
Optometry practices grow on eye tests, the eyewear that follows, and patients who come back for their next check. We run SEO, Google/Meta ads and websites that bring local people in for eye tests and specialty care, written to health advertising rules, with booking that’s quick on a phone.
What makes optometrists different
The same playbook doesn’t work for every industry. Here’s what we plan around for yours.
Recalls drive the year
Patients need regular eye tests, and many forget. Reminder texts and emails, linked to your practice software, bring them back without extra ad spend.
Specialty care needs its own pages
Myopia control, dry eye and children’s vision are each searched on their own. A clear page for each lets you grow the services you want more of.
How we help optometrists
One team, one plan, every channel pointed at the same goal.
SEOPages for eye tests and specialty services, optometrist profiles and a strong Google profile in your area.Google/Meta adsAds for eye tests, specialty care and eyewear offers, with clinical claims written to health advertising rules.WebsitesA site with fast online booking, clear service pages and accurate information about Medicare and health fund rebates.
How we work, start to finish
One team runs every step, so nothing gets lost between an ads agency, a web developer and an SEO freelancer.
Free audit
We check your ads, website, Google profile and the competitors in your suburbs.
A written plan, yours to keep
Plan
We agree the work you want more of, the areas you serve and a monthly budget.
One page, plain English
Build
Ads, landing pages, call tracking and your CRM, built and tested before anything goes live.
Everything set up in your name
Launch
Your campaigns go live, usually within 7 business days of getting your logins.
A go-live checklist, signed off
Improve
Every week we cut wasted spend, test new ads and tune the pages that bring calls.
Changes logged every week
Report
Once a month: calls, leads, bookings and cost per lead, in plain English.
A monthly report and a call
Straight answers
Can we advertise bulk billed eye tests?
Yes, if you offer them. We explain clearly who may be eligible and what is covered, so patients aren’t surprised at the counter.
Can you promote frame and lens offers?
Yes. Eyewear offers can run on Facebook and Instagram. We show clear terms and keep them separate from clinical claims.
Do you work with independent practices?
Yes. Independent practices often stand out on time with patients, personal service and specialty care. We build pages and profiles that show that clearly.
Get your free audit
A person checks your ads, website, Google profile and competitors, then sends you a written plan. Free, and yours to keep whether you hire us or not.