Practice areas aren’t keywords
“Lawyer Sydney” brings tyre-kickers. “Contested will solicitor” brings a matter. The value sits in specific searches, so that’s where we focus.
Marketing for law firms that brings in the right matters.
Won on credibility. Big decisions, careful research, and clients who stay for years.
The short answer
Law firms don’t need more enquiries, they need more of the right matters. We run SEO, Google ads and websites built around your practice areas, aimed at people with real legal problems, and written within the professional conduct and advertising rules that apply to lawyers.
What makes law firms different
The same playbook doesn’t work for every industry. Here’s what we plan around for yours.
The rules are real
Lawyers can’t make misleading claims about results, and some states limit how certain services, like personal injury, can be advertised. We write within those rules and flag anything that can’t run.
Trust is the whole page
Partner profiles, admission details and clear explanations of how you charge win more matters than design polish. Google weighs those signals heavily too.
How we help law firms
One team, one plan, every channel pointed at the same goal.
SEOPractice-area pages, lawyer profiles and helpful guides that answer what clients search before they call.Google/Meta adsSearch ads for high-intent practice areas, with tight targeting and call tracking by matter type.WebsitesA site structured by practice area, with clear profiles and enquiry forms that route to the right lawyer.
How we work, start to finish
One team runs every step, so nothing gets lost between an ads agency, a web developer and an SEO freelancer.
Free audit
We check your ads, website, Google profile and the competitors in your suburbs.
A written plan, yours to keep
Plan
We agree the work you want more of, the areas you serve and a monthly budget.
One page, plain English
Build
Ads, landing pages, call tracking and your CRM, built and tested before anything goes live.
Everything set up in your name
Launch
Your campaigns go live, usually within 7 business days of getting your logins.
A go-live checklist, signed off
Improve
Every week we cut wasted spend, test new ads and tune the pages that bring calls.
Changes logged every week
Report
Once a month: calls, leads, bookings and cost per lead, in plain English.
A monthly report and a call
Straight answers
Will our ads and content follow the professional conduct rules?
We write within the rules that apply to legal advertising, avoid claims about outcomes, and flag anything we don’t think can run. Final sign-off stays with your principal.
Can you track which practice areas bring matters?
Yes. Calls and forms are tracked by practice area, so you can see where good matters come from, not just enquiry counts.
Do you work with firms that already have a marketing person?
Yes. We usually handle search, ads and the website, and they handle relationships and referrals.
Get your free audit
A person checks your ads, website, Google profile and competitors, then sends you a written plan. Free, and yours to keep whether you hire us or not.