SEO for architects: be found for the projects you want to design.
The short answer
SEO for architects means ranking for the searches clients make before they choose a practice, like residential architect, home extensions and heritage work, in the areas you practise. We build project and service pages, plain guides to the design process, and a Google profile that shows your work.
What moves the needle
Clients often start with ideas, not names. They search for extensions, heritage renovations or sustainable homes, and they look at a lot of images. A practice with detailed project pages and clear service pages is easier for them, and for Google, to find.
We write project stories that explain the brief, the site and how the design responded, plus service pages that explain each stage of working with you. Your registration details stay clear on every page, and your Google profile shows your best projects.
- Project stories with brief, site and photos: Every plan
- Service pages for each type of work: Every plan
- Registration details shown correctly: Every page
- Guides on design stages and approvals: Monthly
- Google Business Profile project photos: Weekly
- Portfolio image and page speed optimisation: Month one
- Tracking in ChatGPT and Google AI answers: Metro and up
Where SEO fits
SEO builds over months. Google/Meta ads bring calls while it does. Most architects run both, then lean on SEO as it grows.
Straight answers
Do beautiful images help an architect rank?
They help people stay and enquire. For Google, the words around them matter too, so each project needs a written story, not just a gallery.
What should an architect’s guides cover?
The questions clients ask early: how the design process works, how approvals work in your area, and what to prepare before the first meeting.
How long does SEO take for an architecture practice?
Local and niche searches, like heritage or sustainable design, can move within a few months. Broader searches take longer.
Get your free audit
A person checks your ads, website, Google profile and competitors, then sends you a written plan. Free, and yours to keep whether you hire us or not.