SEO for financial advisers: be the clear answer to big money questions.
The short answer
SEO for financial advisers means ranking for the questions people search before they get advice, like retirement planning, super and aged care, plus local adviser searches. We build service pages, adviser profiles and plain guides, kept factual and within ASIC’s advertising rules.
What moves the needle
People research for a long time before they see an adviser. They read about super, retirement income and aged care costs, often after a big change in their life. An adviser who explains these topics clearly, without hype, becomes someone they want to meet.
We build pages for each service and life stage, write guides your compliance team reviews, and add general advice warnings where needed. Each adviser gets a profile with their authorisation details. Your Google profile stays active, so local people can find you.
- Service pages for each life stage: Every plan
- Adviser profiles with authorisation details: Every plan
- Plain guides on super, retirement and aged care: Monthly
- General advice warnings and compliance review: Every page
- Google Business Profile updates and office details: Weekly
- Content reviewed after budget and super rule changes: Every year
- Tracking in ChatGPT and Google AI answers: Metro and up
Where SEO fits
SEO builds over months. Google/Meta ads bring calls while it does. Most financial advisers run both, then lean on SEO as it grows.
Straight answers
Who checks the financial content?
Your licensee or compliance team. We write in plain English and flag anything that may need a warning or a review before it goes live.
Which topics should we write about first?
Start with the life events your clients come to you for, like retirement, redundancy or aged care. Those searches come from people who are close to needing advice.
How long does SEO take for financial advisers?
Money topics take time to rank, because Google is careful with financial content. Local searches tend to move first, and guides build over many months.
Get your free audit
A person checks your ads, website, Google profile and competitors, then sends you a written plan. Free, and yours to keep whether you hire us or not.