SEO for physios: rank for the pain people are searching.
The short answer
SEO for physiotherapists means ranking for the conditions and treatments people search, like back pain, sports injuries and rehab, in your area. We build condition pages, practitioner profiles and a strong Google profile, all written to health advertising rules.
What moves the needle
Patients rarely start by searching for a physio. They search what hurts. A clinic with a clear, accurate page for each common condition shows up earlier in that journey, and earns trust before the first booking.
We map the conditions you treat to the searches behind them, write helpful pages without promising outcomes, and add your practitioners’ qualifications. Then we keep your Google profile active so you show up in the map pack in your suburbs.
- Condition and treatment pages: Every plan
- Practitioner profiles: Every plan
- Google Business Profile posts: Weekly
- Content checked against health advertising rules: Every page
- Online booking and tracking: Every plan
- Helpful guides on injuries and recovery: Monthly
- Tracking in ChatGPT and Google AI answers: Metro and up
Where SEO fits
SEO builds over months. Google/Meta ads bring calls while it does. Most physiotherapists run both, then lean on SEO as it grows.
Straight answers
How many condition pages should a clinic have?
One for each condition you treat often. Ten good pages beat fifty thin ones.
Will blog posts help?
Helpful guides on injuries and recovery can rank well and build trust, as long as they’re accurate and don’t promise results.
How fast does physio SEO work?
Google profile changes can show within weeks. Condition pages usually build over three to six months.
Get your free audit
A person checks your ads, website, Google profile and competitors, then sends you a written plan. Free, and yours to keep whether you hire us or not.