SEO for plumbers: own the map, not the country.
The short answer
SEO for plumbers is about one thing: showing in the top three Google Maps results, in the suburbs you service, when someone searches for a job you do. We do that with a properly built Google Business Profile, a page for every service, steady reviews, and a site that loads fast on a phone.
What moves the needle
Plumbing SEO is a proximity game. Google shows the map pack to people searching for an emergency, and it ranks businesses on how close they are, how relevant their profile is, and how trusted they look. You can’t move your depot, but you can control everything else.
That means your Google Business Profile matters more than your homepage, a real service page beats a long list of suburbs, and reviews collected every week beat a burst of them once a year. We build all of it into a monthly routine so it keeps compounding.
- Google Business Profile rebuild: Month one
- Service pages: drains, hot water, gas, leaks and more: Every plan
- Service-area pages for suburbs you really work: Every plan
- Review requests sent at job completion: Every plan
- Click-to-call and after-hours setup on your site: Every plan
- Profile posts and photo uploads: Weekly
- Tracking in ChatGPT and Google AI answers: Metro and up
Where SEO fits
SEO builds over months. Google/Meta ads bring calls while it does. Most plumbers run both, then lean on SEO as it grows.
Straight answers
How long does SEO take for a plumber?
Google Business Profile changes can move map rankings within weeks. Website rankings build over three to six months, then keep growing.
Do I need a page for every suburb?
No. Dozens of near-identical suburb pages can get a site penalised. We build real pages for the suburbs where you do real work, and cover the rest through your profile and service pages.
How do I get more Google reviews?
Ask at the right moment. We set up an automatic text with a direct review link that goes out when a job is marked complete, while the customer is still happy.
Get your free audit
A person checks your ads, website, Google profile and competitors, then sends you a written plan. Free, and yours to keep whether you hire us or not.