SEO for real estate agents: own your suburbs online.
The short answer
SEO for real estate agents means ranking for the searches vendors make, like property appraisals and local agent searches, in the suburbs you work. We build suburb pages, agent profiles and market updates, so homeowners find your agents before they choose who to call.
What moves the needle
Portals win buyer searches, but vendor searches are different. Homeowners search for appraisals, local agents and what homes in their street are selling for. An agency that answers those searches well wins appraisals.
We build a page for each suburb you work with real local insight, profiles for each agent, and regular market updates. Your Google profile stays active with listings and results, so you show up when homeowners look for an agent nearby.
- Suburb pages with real local insight: Every plan
- Agent profiles and results: Every plan
- Monthly market updates: Monthly
- Appraisal request pages: Every plan
- Google Business Profile posts: Weekly
- Property management pages: Metro and up
- Tracking in ChatGPT and Google AI answers: Metro and up
Where SEO fits
SEO builds over months. Google/Meta ads bring calls while it does. Most real estate agents run both, then lean on SEO as it grows.
Straight answers
Can an agency outrank the big portals?
For buyer searches, rarely. For vendor and local agent searches, a strong agency site can rank very well.
What makes a good suburb page?
Real local knowledge: recent sales, what buyers want in that area, schools and transport, written by people who work there.
How long does real estate SEO take?
Google profile changes can show within weeks. Suburb pages build over three to six months.
Get your free audit
A person checks your ads, website, Google profile and competitors, then sends you a written plan. Free, and yours to keep whether you hire us or not.